Club Shop opening hours for early bird season tickets

[durnzo]

I was gonna say that having an ST will encourage you to go more, you stole my thunder!!! Anyone would think it's your website!!

Personally I'm not sure dropping the ST prices to less than the early bird prices, which are very reasonable in my opinion, would sell enough extra to cover the loss in revenue. And if it didn't then that's a big blow to the finances. I think they should make the early bird prices the actual prices, surely all ST holders will get their's at the discounted rate, and then look at the pay on the day prices. A few of my mates who have prem STs have come over and really enjoyed it but have been surprised at the cost. If it was a bit less I reckon you'd get more "floaters" who would spend more money elsewhere.

I think the amount of people who wanna buy an ST for the daggers is pretty much set in stone so get the cash in from them and then try to entice others by getting them through the turnstiles on a casual basis and hope they fall head over heels and want to commit to an ST in the future.

[Adrian]

They're selling them for £99.
What it means is that people that would go to ten games a season will get one because it will save them money.
It won't make much long term difference to crowds.

Strongly disagree there. If someone has a season ticket, it'll encourage them to attend more games as they know they won't have to pay any extra to get in. And who knows, they might buy a pint, burger, programme, scarf etc. and make the club an extra few quid.

On this note I do want to give the club credit for their social media advertising and trying to make it more appealing, at least they are trying something.

None of what you've said there counters what I've said about not making a long term difference.

By reducing season tickets for £199 to £99 the more than twice as many will have to be sold just to generate the same level of revenue.
The people most likely to be in those additional buyers are people that won't normally attend enough games to make £199 a good deal but would do enough to make £99 worthwhile. At lot of them would normally spend more than £99 buying tickets on the day but not as much as £199, so a season ticket at £99 for them would actually reduce the clubs revenue from tickets.

They might end up attending a few more games but at very little benefit to the club. All of the add ins you mention aren't making the club much.

Having a season ticket won't just mean people attend more. If they've seen enough games to have covered the season ticket price and the team are playing badly then they'll not bother going as they know they've got their money's worth.

People that aren't going to do more ham one or two games a year won't just buy a season ticket because they're £99.

[Diggerthedog]

Have a look at Sutton to see it works. They averaged 700-800 now almost treble that, their merchandise revenues quadrupled. Woking sold 400 odd season tickets last year already trebled that now for this season.
Getting people through the gates is the hardest thing, I think we could have gone with this kind of price structure for this year when we still have parachute payments etc. We had 2000 for a play off game it should set alarm bells ringing. We have tried almost everything else it is worth a go.

If our day prices are the same next season then the club have not learned. £15 for terrace and £18 for Seats is enough and £5 for anywhere for kids, current kids prices are pathetic. Anymore than that forget any floaters attending. I fear the prices will stay the same only because Orient will fill the TBS for one game at the higher price.

[Mark]

Our on the day prices are way too high I agree. When I bring mates they are astounded. They can go and watch west ham u23s for next to nothing and the standard isn't hugely different although not particularly competitive.

[Adrian]

Have a look at Sutton to see it works. They averaged 700-800 now almost treble that, their merchandise revenues quadrupled. Woking sold 400 odd season tickets last year already trebled that now for this season.
Getting people through the gates is the hardest thing, I think we could have gone with this kind of price structure for this year when we still have parachute payments etc. We had 2000 for a play off game it should set alarm bells ringing. We have tried almost everything else it is worth a go.

If our day prices are the same next season then the club have not learned. £15 for terrace and £18 for Seats is enough and £5 for anywhere for kids, current kids prices are pathetic. Anymore than that forget any floaters attending. I fear the prices will stay the same only because Orient will fill the TBS for one game at the higher price.

Are Sutton are in the same league as when they averaged 7-800? No. Did they get a load of publicity from a cup run which would have had a fair bot of an impact on merchandise revenue? Yes.

Woking might have sold 3 times as many tickets, but have they increased revenue? Do you know how may of those would have been regulars anyway that would have normally spent more than £99? No.

The whole point of getting more people in is to increase revenue. Halving revenue to get double the people doesn't help.

[Alan]

You can hide a lot by saying "we've sold x season tickets"

I've bought 2. But one of them was £10 for my son on the basis I might take him 2 or 3 times. Won't add much to coffers or attendances. But they've doubled the number of tickets I've bought.

[Diggerthedog]

Have a look at the Woking forum and see how many rarely went to how many have bought season tickets. I'm not saying this cheap season tickets will work for us but it's worth a try.

You could argue 1200 sold at an average of £80 and 600 sold at an average of £150 there is barely any difference in revenue but there is a chance of extra revenue through bars and merchandise because you sold more.

[Chigwellian]

When we have the cheap matches (anti racism day), where we probably add an extra 500 on the gate, and a good opportunity to showcase the club.... The team just doesn't turn up to entertain the crowd, and normally the game is a bore, which in turn, results in a loss.
Those extra attendees just stay away the following week.

[Alan]

It probably doesn't help that we have those cheap days in the middle of february, which adds to the misery of the experience.

[Diggerthedog]

Woking up to 1500 now.